Parrot Analytics, specializing in television analysis, also revealed that the most requested original digital series in the world for 2018 has been Stranger Things (Netflix)
Parrot Analytics, specialized in television analysis, released a study that shows that The Walking Dead was the series with the highest audience worldwide in 2018. Despite having reached its ninth season, the zombie apocalyptic drama continues to attract audiences .
For this reason, the series was awarded at the Global TV Demand Awards, held to coincide with NATPE 2019. Adriana Cisneros, CEO of Cisneros and member of the Board of Directors of Parrot Analytics, points out that “this is the first time that a television series is awarded based on the actual demand for this show around the world, showing a reflection of how content consumption has been radically impacted by technology.”
“The television business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the full story. Parrot Analytics provides the most accurate determination of what people really want in an ever-expanding cross-platform world. The Global TV Demand Awards are a celebration of content creators and distributors who are doing well,” adds Cisneros.
Wared Seger, CEO of Parrot Analytics, points out that the company “has the largest first-hand content consumption dataset in the world, which allows the company to bestow the most comprehensive ‘popular choice award’ ever given to a TV program”. Parrot Analytics also revealed that the most requested original digital series in the world for 2018 has been Stranger Things (Netflix).
Global TV Demand Award winners were determined using Parrot Analytics’ global audience demand measurement system, a system capable of measuring how much a TV series is desired in over 100 markets worldwide, across all platforms. . The company captures more than 1 billion new data points every day across the spectrum of consumer activity, including video consumption (streaming and downloads), engagement with social media (hashtags, likes, sharing) and other engagement actions. search.